UNMASKED! Product vs. Commerce: Rethinking What You Sell

Envisioning the Customer Experience – a digital running experience – as the actual product, enabled a new sales model, increasing NYRR’s revenue and community engagement.

How does this apply to your organization?

In this webinar session, you’ll walk through how Icreon worked with the New York Road Runners – the organization responsible for operating the world’s largest marathon – to create personalized commerce journeys that evolved from purchasing a single product (a race) to purchasing virtual experiences – lessons, training sessions, and photos, etc.

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