The Rise of the Healthcare Consumer: Inspiring Patient Loyalty Through Service Recovery

A lot can happen in 40 years — even in healthcare. The rise of healthcare consumerism has caused providers to shift. Gone are the days of leveraging retrospective data to find areas in which healthcare providers can improve. Things are changing quickly in the new age. Acquiring patients is getting costly. Competition is growing. Today there is a stark contrast and a disconnect between what consumers expect, and what providers deliver.

This white paper highlights:

  • Why we’re seeing a transition from patients to consumers
  • What it takes to create repeat customers in healthcare today
  • Four key areas providers and payers must deliver in order to win healthcare consumers
  • The top 5 concerns confronting hospital executives
  • 5 steps on starting a service recovery feedback loop

The purpose of this paper is to develop ideas on how healthcare providers can leverage service recovery as a unique competitive advantage.

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