Video blogs, popularly called vlogs, are no longer simple hobbies or diversions for entertainment purposes. Vlogging is the act of publishing videos on video publishing platforms such as YouTube. They have become one of the many ways people are making money online, some of them millions of dollars!
How Much do Vloggers Earn?
In this business, there are those who have made it real big. They command an impressive followership and have been able to convert that followership to 6 and 7 figure incomes. We can’t talk about video blogging without mentioning the likes of PewDiePie; the king of Vlogging, he made over $15 million in 2016 alone and commands an impressive 54 million YouTube subscribers.
Besides PewDiePie, there are others, the likes of the HolaSoyGerman; another Vlogging giant who earns over $5 million yearly, vlogging about comedy, music and video games. There is Evans Fong, a 24 year old Canadian who vlogs about his time spent playing video games, Yuya, a 23 year(just made 30 million in 2020) old beauty vlogger from Mexico just to mention a few.
Realistically, making money in the millions from vlogging is not going to be an easy task, but the good news is you can still make enough to take care of some bills. You only need to invest 3 – 5 hours weekly, a good camera, video editor, some business skills, this guide, and a bang idea! Hitting a $1000 a month with a Vlog is not that far-fetched for someone starting out. The key is in keeping it simple.
Building your vlog’s reputation and viewership to the level where you are making serious money from Google AdSense will definitely take some time and effort, but you can explore other streams of making money from your vlog channel. To better understand the vlog ecosystem and how you can make money from it, let us consider Olga Kay.
Sometime in 2014, the NY Times featured an article on Olga Kay; she is a Vlogger with several channels on YouTube to her credit. She reckons that she lives off Vlogging; she earns $100,000 to $300,000 yearly from Google AdSense. She makes about 20 video posts a week. She has been able to grow her subscriber based to over 1 million and is leveraging on this number to further monetize her vlog.
She has marketed herself and vlog to advertisers that now pay $75 CPR if she shows certain products in her video. Ford gifted her with a car, with 1 year free gas, on the condition that she show the car in a video at least once a month. She just opened her own socks store and she’s sending lots of viewers in L.A. to buy them.
Making money from Vlogging is more about great business sense, and a willingness to make good use of your exposure. It all comes down to your ability to diversify.
YouTube Partners earning potentials is determined by a number of factors, one of which is the type of ads that can be displayed on their videos. Each video uploaded has a target audience, and displayed ads must be relevant to that target; it has to be something they are interested in, and if they are interested in your blog, the ads should be somehow relevant to your content.
Some niches offer more bucks per ad than others. The amount you get paid will also depend on your viewers’ provenance. In all, the CPM for many of the channels varies around $0.30 and $2.50. Getting a little higher than $2.00 per thousand views is the regular amount YouTube channel owners’ earn; only a fraction earn more than $3.00.
From the analysis we just made, you can see that to make money relying only on Google AdSense may not really be a great business strategy. But what we learn from PewDiePie and Olga Kay is that the trick to making real good money from vlogging is to use your platform as a content marketing tool. Vloggers make good money selling their products or that of an affiliate in their videos.
There are a lot of affiliate programs like Clickbank or Amazon that are accessible for anyone. You can get paid if someone clicks a link to their products in your videos’ description box.
How to Become a Successful Vlogger
Starting out may not be easy at first but with these guidelines, you have a rough road map to follow.
- First thing to consider is the topic for your blog; the best way is to find something you are passionate about. It is your passion that will drive the business; it is passion that will make it easy for you to come up with new video post ideas. You don’t have to limit yourself to just one topic, though vlogs that focus on one particular topic (or a small group of related topics) tend to do better and they attract loyal and dedicated followers. It is better to find a topic where you have great knowledge.
Vlogging is not all about educating people on a particular subject–being comfortable at what you do and are willing to share with the world is the important factor here. Many make money sharing their daily life experiences, others from posting the step by step guides for DIY activities.
The key things I have noticed about the most successful vlogs is that above every other thing, the vloggers are real; real people sharing real life experiences, and in doing so, they are educators, they are witty, funny and sometimes thought provoking. In all, they express their passions and their true personalities.
- Next off, you need a camera with great video/audio playback; sometimes you may require a tripod for balance. You’ll also need a computer with video editing software, and the right content. The right content is still the best selling point. Find something you know a lot about and you are able to tell intelligently and in an interesting manner. This will guarantee repeat visits from regular audience and loyalty. If you are promoting a product, the objective should be to create content that would create awareness for the product and encourage sale.
If promoting a product, let your emphasis remain on creating great content. People remain more interested that way. Let your content encourage repeat visits and help you build that needed subscriber base. It is the number of subscribers that would eventually create that 6 figure income.
- Promote your vlog post. You can utilize other social media channels to promote your posts. For added search engine optimization, use Google Instant to research keywords in your niche. Integrate key words into your topic and tags to enable your videos come out tops on search engines.
Google Instant is the embedded search bar feature on Google Search Engine that tries to help you complete your sentence when typing into the search bar. This gives an insight into what users are looking out for within your niche. Use keywords in your research.
How to Setup your Vlog Channel
Once you have settled on what you want to share with the world, you can now follow these steps to creating an account with YouTube and publish your video.
Log on to YouTube and click “Create Account” in the top right-hand corner of the screen. This will lead you to the Google Accounts page, where you will fill in all the necessary fields to create a Google account that will also be your YouTube account. If you already have a Google account, you also have a Youtube account–you just need to sign in using your gmail ID and password.
- Sign on to YouTube
- Setup your account and upload your videos
- Enable monetization of your video
- Create your AdSense account
After you have followed the steps above, you can now publish your video. You will be required to provide information about its content, as this will help Google push the right ads to your video, which can now allow you to make some money. You should also fill in the descriptive information of your video. Take note to use catchy titles, common tags, and keywords. This will help with the SEO of your channel.
Finally, proceed to promote your video within your network on social media, and encourage others to share your post. You can also post the video’s link on forums you frequent, as well as email the link to different bloggers and ask them to post it on their sites. The more your posts are shared on the Internet, the more traffic you are likely to drive to the video.
Do not relent in continuing to make videos and promoting them. You can schedule a regular marketing strategy or take advantage of services which for a token will help in the promotion of your channel.
Making a profitable vlog requires hard work, dedication and time. So I would implore you to go into this with the right mindset and expectations. Set realistic goals and pursue those goals with adequate and targeted action. When in doubt, or if you get stuck, you can always visit forums for solutions to challenges; chances are you’re not the only vlogger out there who is experiencing them.
The opportunities are enormous; I have seen people make money just after a few days of launching their channel. The key is to understanding how to drive traffic. Take it slow, and one day at a time. Pursue knowledge and follow those who have gotten it right and I assure you, you will not lose track.
If you play your cards right, depending on your niche and how much traffic you can drive to your vlog, you could start making money with your video blog anywhere within 3 months to 1 year!
This and more are excellent ways that you can make money with vlogging! Now you may be wondering is their more? Yes their is! Check out the latest books on vlogging strategies here on the The Digital Vibe, as a matter of fact see Here and get more books on how to successfully create an online income vlogging!
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